The Meta Business Ecosystem for Conversational Commerce
WhatsApp, Instagram, Messenger, ads, catalogs, payments, and AI agents — connected into one sales flow. Start with Meta's tools. Scale with ChatAgent.
The Stack
Every Meta tool that drives chat commerce
WhatsApp Business API
FoundationThe backbone of scaled WhatsApp commerce. Official business account, messaging limits, templates, and multiple phone numbers.
WhatsApp Catalog
ShowcaseDisplay products inside WhatsApp so customers can browse and ask questions without leaving the chat.
WhatsApp Payments
CheckoutWhere available, customers can pay inside WhatsApp. In other markets, ChatAgent links to local payment gateways like Xendit, Midtrans, or bank transfer.
Click-to-WhatsApp Ads
AcquisitionMeta ads on Instagram, Facebook, and Messenger that open WhatsApp instead of a landing page. Higher intent, faster replies, and lower cost per lead.
Instagram → WhatsApp
AcquisitionMove bio clicks, story swipes, and DM conversations into WhatsApp where conversion and follow-up are easier.
Messenger + Meta Business Suite
ManagementA central inbox, automation rules, and Meta Business Agent for entry-level automation across Facebook, Instagram, and WhatsApp.
Meta Conversion API
MeasurementSend WhatsApp and website conversion events back to Meta to improve ad targeting, attribution, and measurement.
Meta Business Agent
AutomationMeta's built-in AI agent for simple automation. ChatAgent extends it with custom product training, CRM connections, and commerce logic.
How It Works
From attention to repeat order
Get attention
Run Click-to-WhatsApp ads or post Instagram stories with a WhatsApp link.
Start chat
The customer taps and opens WhatsApp. No forms, no landing pages.
Show products
Send the WhatsApp catalog or AI product recommendations.
Answer questions
AI agent replies instantly about stock, size, delivery, and price.
Close order
Customer confirms inside WhatsApp. Payment link or cash-on-delivery.
Follow up
Order tracking, restock alerts, and repeat-order reminders.
The Layer on Top
Meta gives you the channels. ChatAgent makes them sell.
Meta's tools are powerful but generic. They are built for every business, which means they are not built for yours. ChatAgent customizes the experience, connects your backend systems, and trains AI agents that actually close sales.
- ✓ Implement WhatsApp Business API and verify numbers
- ✓ Sync catalogs, stock, and orders from Shopify or custom stores
- ✓ Run Click-to-WhatsApp campaigns with tracking
- ✓ Build custom AI agents beyond Meta Business Agent defaults
- ✓ Connect CRM, ERP, payment, and logistics systems
When to add ChatAgent
Use Meta directly
Small catalog, one number, simple FAQs, manual team.
Add ChatAgent
Multiple numbers, integrations, custom catalog, automation, or serious sales volume.
Map your Meta commerce stack
We will audit which Meta tools you already use, which ones you are missing, and how ChatAgent connects them into a revenue flow.